Local entrepreneurs and manufacturing businesses in Seychelles will soon benefit from brand equity for locally produced goods with the establishment of a national ‘Made in Seychelles’ brand and label.
In a cabinet meeting held on Wednesday July 24, cabinet considered the setting up of the brand to empower local entrepreneurs and business-owners and to promote the consumption of locally produced products.
Principal secretary for the department of Industry and Entrepreneurship Angelique Antat provided more details on the ‘Made in Seychelles’ brand policy which seeks to address Seychelles’ over reliance on imported goods.
Statistics indicate that exports from Seychelles amounted to $325 million in 2018, while imports amounted to $1249 million.